Pay Per Click Marketing (PPC) in Malaysia

Thousands of businesses in Malaysia have leveraged the power of highly targeted Pay Per Click (PPC) Marketing to maximize their marketing returns. Have you?

Pay Per Click (PPC) Marketing is also called paid search or paid placement. PPC is a revolutionary internet marketing method that is gaining a strong foothold in the marketing and advertising industry globally and in Malaysia in recent years. ClickMedia offers PPC Malaysia consulting services to help you leverage on this powerful marketing strategy.

PPC refers to an advertising model that is used on search engines, advertising networks and content networks where the advertisers are only charged when users click on the advertisements to visit the advertiser’s website. The largest network operators for PPC are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. Many businesses in Malaysia has effectively leveraged their advertising on these large networks.

Advertisers bid on keywords that they predict their target customers will use as search query in the search engines. The advertisements may show up once the search query matches the keyword list that the advertisers bid on. The PPC advertisements typically appear on the right hand side (or at the top) of the search engine result pages. Once a user finds the advertisement relevant and click on the ad, the advertiser is charged and the cost is called the cost-per-click (CPC).

Pay per click ads can also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo! Publisher Network will place ads that are relevant to the content of the page where they appear, and no search function is involved.

Pay-Per-Click Advertising has a number of distinct advantages over the more traditional online advertising media like banner ads, and even offline advertising mediums like radio and TV. Here's why:

• Immediacy - Your ads can appear on the first page of the search engine within 15 minutes.

• Cost Effective - Cost is incurred only when your ad is clicked on and someone visits your site. This is a big departure from traditional media where the ad is paid for whether it is viewed or not.

• Wide-Exposure - Eight out of ten web sessions begin with a search at a search engine. Pay-per-click advertising guarantees your ads are displayed when prospects search for your product or service.

• Relevant - Your ads only show up for keywords specified. In addition, you can even specify the countries you wish to display your ads. This reduces increased ad relevancy and effectiveness.

• Controllable - You can control how much you bid on each key word and limit how much you spend on your ad budget each day. You can ramp up, ramp down, turn on or turn off campaigns at a moment’s notice. You have tight control over budgetary spend and it allows you to tie in your PPC campaign spending with other marketing activities.

• Measurable -Your pay-per-click campaigns can be assessed via reports on a regular basis ensuring that the cost of acquiring a client does not exceed your pre-set limits.

• Higher Conversion - PPC ads enjoy higher conversion rates compared to other advertising mediums because a PPC ad is displayed only when a relevant keyword is searched for.

ClickMedia offers performance-based PPC solutions for businesses in Malaysia. We help you integrate PPC advertising in your overall marketing plan and strategy. Be among the thousands of companies in Malaysia that has leveraged the power of highly targeted PPC advertising to maximize your marketing returns!